8-Module Business Course
The Business of Portrait Photography
The exact sequence behind 155+ booked clients in year one — with no local network, no local language, and no plan B. Eight modules, taught in the order it actually happened, so you can build your own version of it in your own market.
Course Content
Module 1: The Reconnaissance Phase
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5 Topics
1 Quiz
1.1 Why Most Photographers Skip This (and Fail)
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1.2 Building Your Competitor Map
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1.3 Mystery Shopping Your Competition
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1.4 Finding the Gap
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1.5 The Business Basics Nobody Talks About
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Module 1 Quiz: The Reconnaissance Phase
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Module 2: Visual Identity & Brand Psychology
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3 Topics
1 Quiz
2.1 Why Brand Comes Before Portfolio
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2.2 Color Psychology in Practice
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2.3 Translating Psychology Into Assets
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Module 2 Quiz: Visual Identity and Brand Psychology
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Module 3: Market Entry Pricing Strategy
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4 Topics
1 Quiz
3.1 The Case for Entering Below Market
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3.2 The Risk and the Exit Plan
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3.3 Reading When You’ve Earned the Right to Charge More
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3.4 Structuring Your Packages and Print Sales
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Module 3 Quiz: Market Entry Pricing Strategy
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Module 4: The Vendor & Collaboration Network
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3 Topics
1 Quiz
4.1 Identifying the Right Vendor Partners
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4.2 Themed Shoots as Portfolio + Relationship Builders
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4.3 Institutional Outreach
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Module 4 Quiz: The Vendor and Collaboration Network
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Module 5: Analog Networking
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4 Topics
1 Quiz
5.1 Talking About What You Do, Everywhere
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5.2 Being the Outsider as an Advantage
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5.3 Systemizing Word of Mouth
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5.4 Designing a Client Experience Worth Talking About
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Module 5 Quiz: Analog Networking
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Module 6: The Social Media Break
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4 Topics
1 Quiz
6.1 The Post That Blew Up
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6.2 What Makes Content Shareable (Not Just Likeable)
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6.3 Applying the Pattern Repeatably
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6.4 Beyond Facebook: Your Website, Google and Reviews
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Module 6 Quiz: The Social Media Break
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Module 7: Local Sponsorship & Referral Loops
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3 Topics
1 Quiz
7.1 Vouchers as Door-Openers
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7.2 The Tagging & Referral Chain
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7.3 Building Your Own Local Loop
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Module 7 Quiz: Local Sponsorship and Referral Loops
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Module 8: Systemizing Year One Into Repeatable Growth
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4 Topics
1 Quiz
8.1 The Year One Timeline
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8.2 What Was Luck vs. What Was System
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8.3 Your First 90 Days, If You Started Today
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8.4 Beyond Year One (Bonus)
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Module 8 Quiz: Systemizing Year One Into Repeatable Growth
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